EDITING/COPYWRITING

Given today’s shorter attention spans, our team worked diligently to move World-Herald writers and editors away from a default to long form storytelling. There always will be a place for a well reported, thoughtfully crafted article; in fact, most of our print and digital product remained with newspaper tradition. But we believed we could better engage customers with an inviting mix of tempo and voice. We alternated story forms, covered new topics and even looked for opportunities to splash in a little entertainment value whenever appropriate.