BRANDING/MARKETING

Outside the bounds of my job description, I conceived, wrote and designed dozens of branding and marketing tools for several divisions within the World-Herald as well as other properties with the Berkshire Media Group. Perhaps most visible were a logo and color palette for the World-Herald and sweeping redesigns of the newspapers in Omaha and Atlantic City, New Jersey. I also ran point on the development of the World-Herald’s dining-specific brand, Omaha Dines.